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Lytus Technologies Appoints Sai Ramakrishna Mudigonda as Country Head

In his elevated role, SRK will lead and scale Lytus’ India operations across multiple high-growth verticals, including Digital Technology Platforms, Broadband, IPTV, OTT services, Cable Television, Content & Studios, HealthTech, and FinTech.

Lytus Technologies Holdings PTV Ltd, a forward-thinking platform services entity known for its innovation-led business model and expanding global digital ecosystem, today announced the appointment of M. Sai Ramakrishna (SRK) Mudigonda as Country Head - India, further strengthening the company’s leadership team as it accelerates expansion across India’s rapidly evolving digital and technology landscape.

In his elevated role, SRK will lead and scale Lytus’ India operations across multiple high-growth verticals, including Digital Technology Platforms, Broadband, IPTV, OTT services, Cable Television, Content & Studios, HealthTech, and FinTech. His appointment reflects Lytus’ strategic commitment to India as a cornerstone market within the company’s long-term global growth roadmap.

With more than 25 years of leadership experience spanning Media, Entertainment, Telecommunications, Advertising, Platform Businesses, and Digital Ecosystems, SRK brings deep operational expertise, strong strategic vision, and a proven track record in building and scaling businesses across diverse sectors and geographies. Prior to this elevation, SRK served as CEO of Lytus Studios XR India, Lytus’ media and entertainment division.

Under SRK’s leadership, Lytus Technologies aims to significantly strengthen its digital infrastructure and consumer platform ecosystem in India. The company will focus on expanding its Broadband, IPTV, and OTT offerings while further consolidating and growing its existing Cable Television business footprint and subscriber network.

Simultaneously, Lytus plans to aggressively scale its Content & Studios business through original content creation, strategic partnerships, immersive entertainment experiences, and regional content initiatives. The company is also accelerating investments in emerging high-growth sectors including HealthTech and FinTech, integrating these verticals into a unified digital ecosystem designed to enhance consumer engagement and long-term value creation.

India continues to represent one of the most dynamic digital consumption markets globally, and Lytus sees substantial opportunity in converging entertainment, connectivity, health services, and financial technology into a scalable, future-ready platform model. As part of this expanded leadership mandate, all India vertical heads will report directly to SRK, further strengthening operational alignment and strategic execution across businesses. Lytus is also in the process of strengthening its India leadership structure with the appointment of a new Chief Financial Officer and Legal Head, both of whom will form part of SRK’s core leadership team operating from the company’s corporate office in Hyderabad.

“India is not just a market for us - it is the growth engine that will define Lytus’s next chapter globally,” said Dharmesh Pandya, Global CEO of Lytus Technologies. “Elevating SRK to Country Head is one of the most exciting leadership decisions we have made. He embodies exactly the kind of bold, visionary, and execution-driven leadership that a market as dynamic and diverse as India demands.”

“From scaling our Broadband, IPTV, and OTT platforms to building a compelling Content & Studios business and now venturing aggressively into HealthTech and FinTech - SRK has the intellect, the energy, and the operational depth to bring all of this to life at speed. I have full faith in his capabilities, and I look forward to seeing India Operations become a true flagship for everything Lytus stands for.”

Speaking on his appointment, Sai Ramakrishna (SRK) Mudigonda said, “I am deeply honoured and genuinely thrilled to take on this responsibility at such an exciting inflection point for Lytus in India. I want to sincerely thank our Global CEO Dharmesh Pandya, the Board, and the entire leadership team for reposing this tremendous faith in me.”

“India’s digital landscape is evolving at an extraordinary pace, and the opportunity to lead Lytus’s charge across Broadband, IPTV, OTT, our established Cable business, Content & Studios, HealthTech, and FinTech is both humbling and deeply energising. I promise to bring every ounce of my passion, expertise, and commitment to make India Operations a benchmark of excellence - not just within Lytus, but across the industry.”


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