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The Leela Hyderabad Appoints Mehek Sharma As Marketing Head

Sharma will lead the hotel’s marketing, brand positioning and communications strategy as she begins her hospitality career.

The Leela Hyderabad has appointed Mehek Sharma as its new Head of Marketing & Communications, marking her entry into the hospitality sector.

With experience in brand building, digital initiatives, campaign planning and experiential projects, Sharma will lead the hotel's marketing and communications strategy. Her appointment comes as The Leela Hyderabad seeks to strengthen its positioning across the luxury, lifestyle, culinary and travel segments.

In her new role, Sharma will oversee the hotel's brand positioning, digital presence, strategic partnerships, guest engagement and experiential initiatives. She will also focus on enhancing the hotel's visibility across key luxury and lifestyle platforms and developing relevant touchpoints for today's discerning travellers.

Commenting on the appointment, Rahul Sharma, General Manager, The Leela Hyderabad, said Sharma's experience across diverse sectors and understanding of evolving consumer and digital trends would bring a fresh perspective to the brand.

"We are pleased to welcome Mehek to The Leela Hyderabad. Her experience across diverse sectors, along with her understanding of evolving consumer and digital trends, will bring a fresh perspective to our brand. We look forward to her leadership in shaping distinctive experiences and meaningful connections with our guests and wider audiences," he said.

Sharma said she was excited to begin her hospitality journey with The Leela Hyderabad and described the role as an opportunity to combine her experience in storytelling, creative thinking and audience engagement with luxury hospitality.

"I am excited to begin my journey in hospitality with The Leela Hyderabad, a brand with a strong legacy of creating thoughtful and memorable experiences," she said.

She added that she looked forward to building meaningful collaborations and creating experiences that resonate with guests and the wider community.


( Source : Deccan Chronicle )
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