Hyderabad: With the government promoting domestic and inbound foreign tourism, Hyderabad-based Country Club Hospitality and Holidays Ltd (CCHHL), one of major players in resort and holiday tourism in the country, is planning to expand its network through hybrid franchisee model.
“Promoting domestic tourism and visa-free entry inbound foreign tourists will always help our industry, which is one of the big employers in the country. We want to be prepared for the expected growth,” said Y. Rajeev Reddy, the chairman of Country Club Hospitality and Holidays Ltd.
CCHHL owns 55 clubs and resorts across India, West Asia, Far East and Sri Lanka. Speaking about the expansion plans, Mr Reddy said the company has launched a new hybrid franchisee model to make the company future ready. Under this model, CCHHL would fund youngsters, who have experience in the holiday sector, to set up shop for selling Country Club’s holiday products.
“We call them intra-preneurs as we invest the money required for setting a shop for them. We will hand hold them for six months. The income will be shared by intra-preneurs and the company,” Mr Reddy explained, after announcing the company’s new initiative, where the new member would get an iPhone as a welcome gift.
According to All India Resort Development Association, the sector in India has been growing at seven per cent y-o-y over the last five years as Indians still fewer vacation compared to other countries.
Mr Reddy, however, said the travel industry could gain momentum as the banks are willing to fund travel and our company has tied up with several banks for funding our membership fee through loans....