New Delhi: Social media campaign to boycott Chinese goods on Diwali may have a bigger impact than earlier thought. Wholesalers association, Confederation of All India Traders (CAIT) claimed on Tuesday that wholesalers are facing about 45 per cent decline in demand of Chinese goods from retailers. CAIT said that its estimate is based on inputs received from 20 distribution cities of different states.
“In the wake of intensity of social media campaign resulting into a strong patriotic voice, retailers while assessing the mood of the people, are refraining from keeping more stocks of Chinese products and seems quite careful in building inventory for Diwali festival and it has led to a decline of about 45 per cent in demand of Chinese goods in comparison to last year,” said CAIT secretary general Praveen Khandelwal.
CAIT said that Chinese products including crackers, series of electric bulbs, kitchen appliances, toys, gift items, electric fittings and electronic consumables, home decoration items, gift articles and idols among others sale may suffer this Diwali. “Though boycott of Chinese goods campaign will this time largely affect Indian traders and importers since Chinese goods have already been imported by them some 2-3 months back,” said CAIT.
