Business Other News 26 Mar 2016 Urban Ladder says so ...

Urban Ladder says sorry for newsletter faux pas

DECCAN CHRONICLE. | DECCAN CHRONICLE
Published Mar 26, 2016, 4:18 am IST
Updated Mar 26, 2016, 4:18 am IST
Their ignorance of what is observed as a day of great solemnity set off a series of comments on social media.
 Their ignorance of what is observed as a day of great solemnity set off a series of comments on social media.

Bengaluru: Urban Ladder, the Bengaluru-based online furniture and home decor company, found itself in the eye of a storm on Good Friday with its newsletter for the day which read: Good Friday, Made Better!

Their ignorance of what is observed as a day of great solemnity set off a series of comments on social media. In the evening, though, subscribers to their mailing list received an apology with the subject: That was foolish. “The subject line we used for our newsletter today was a terrible oversight. Please accept our sincerest apologies about this. It was an unintentional error, and in no way meant to hurt your sentiments. We will work to ensure that something like this never happens again,” said the message from the Urban Ladder team.  Their gesture drew widespread admiration, again on social media.

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Location: India, Karnataka, Bengaluru




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