Kolkata: It’s catch ‘em young, grow them old for Boost, the health food drinks brand from the GSK stable. Boost has roped in Jonty Rhodes, acclaimed as one of the greatest fielders, to train sports enthusiasts on its online platform–Boost-camp. Through this platform, cricketing heroes will train aspirants about various facets of sports.
“Boost has a strong association with stamina, energy and winning spirit. We are delighted to bring on board one of the greatest cricket legends to our Boost family, who perfectly represents the brand’s persona…We look forward to provide every kid with access to learn from one of the best sportsmen in the world,” said Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent.
On the Boostcamp, Rhodes will be sharing his experience through training videos on ‘Fielding’, an integral feature of modern-day cricket. The videos that will be rolled out on the online platform will include modules on catching, fielding inside/outside the circle and running out.
Boostcamp was launched with the aim of inspiring young sports enthusiasts to play a bigger game and take on bigger and tougher opponents. Through this initiative, young talent are given tips and tricks on how to improve skills, build stamina, handle tough situations and take the right nutrition by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer.