The festival of Navratri has finally begun. When we think of Navratri, the first few things that come to our mind are loud beats, colorful swirls, folk music, and blingy lights. Associated with nights of crazy dancing, Navratri nights witness women decked up in their stylish best - from lehengas, embroidered tops, sarees and dupattas, decorated with lots of baubles.
 |
| Suman Chowdhury, Co-founder & COO, Clovia |
This Navratri, Clovia, India’s fastest growing lingerie brand helps you up your style game with these styling tips and tricks from Suman Chowdhury, Co-founder & COO, Clovia.
1. The Traditional Chaniya Choli
Wear a brightly colored, mirror-work Chaniya Choli with a deep plunging back, or a backless blouse. Get that perfect backless look with a backless bra. There are low back converters as well, which can work wonders when paired with your ordinary bra. Silver jewelry goes extremely well with mirror work lehengas. All you need additionally is a simple hairdo to flaunt your lehenga with flair.
2. The Eternally-graceful Saree
The simplicity of a pleated, chiffon saree draped beautifully is an evergreen style statement. Ditch that petticoat, and instead wear a saree shapewear to get the perfect drape. Compliment this look with silver or light metal jewelry. Complete the look with a bun and add a gajra to make heads turn.
3. A Hint of Indo-Western
A plain long skirt paired with a fancy halter-neck choli is always in vogue. Get that perfect look with a backless bra or even the silicon stick-ons. Pair with embroidered jackets or shrugs over a sleeveless, backless or halter choli, or tunic, for two different looks. You could also wear an ornate and elegant palazzo with a crop top. Avoid those panty lines by donning a seamless panty underneath.
4. Blast from the Past
Shararas are the flavor of the season - embroidered, sequinned or plain, you can’t go wrong with these. They add a chic quotient to your otherwise regular ethnic wear. A single colored Sharara set from top to bottom, with sequins, embellishments and a decorative dupatta creates an elegant and classy look. Accentuate your curves by pairing this with a seamless bra. Add a pair of vintage mojris to complete that flawless look.
5. Cape-it Up!
While others step out in their usual ethnic wear, stand out from the crowd by sporting this cool and contemporary layering. Add a transparent and decorative cape on your crop top. This adds a trendy, yet ethnic touch to your look. For that racy cleavage, pair it up with a push-up bra, in case you need one. Add the festive touch with heavy danglers and lots of bangles.
About Clovia
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The brand has been operating in the Indian market since 2012. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.
At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 500,000 units monthly.
Disclaimer: This article has not been edited by Deccan Chronicle and is taken from a syndicated feed. Photos: NewsVoir.
