112th Day Of Lockdown

Maharashtra26766514900710695 Tamil Nadu147324973102099 Delhi115346932363446 Karnataka4407717391846 Gujarat43723305552070 Uttar Pradesh3972424981983 Telangana3774524840375 Andhra Pradesh3301917467408 West Bengal3283819931980 Rajasthan2557119169524 Haryana2262817090312 Madhya Pradesh1900513575673 Bihar1885313019143 Assam178081217451 Odisha14280986496 Jammu and Kashmir111736223195 Kerala8931443835 Punjab85115663213 Chhatisgarh4379327520 Jharkhand4225242836 Uttarakhand3686286750 Goa2753160718 Tripura218315382 Manipur167210200 Puducherry153182918 Himachal Pradesh130993810 Nagaland8963460 Chandigarh60044610 Arunachal Pradesh3871453 Meghalaya318462 Mizoram2381590 Sikkim211860

MP's 'Indori poha' likely to join race for GI tag

PTI
Published Jul 14, 2019, 4:57 pm IST
Updated Jul 14, 2019, 5:06 pm IST
GI tag conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.
The 'Indori poha' is a breakfast staple made from flattened rice flakes. (Photo: Twitter @dakuwithchaku)
 The 'Indori poha' is a breakfast staple made from flattened rice flakes. (Photo: Twitter @dakuwithchaku)

Indore: An organisation of food manufacturers here in Madhya Pradesh is mulling to seek the Geographical Indication (GI) tag for the famous 'Indori poha' and three other popular food items from Malwa region.

The 'Indori poha', a breakfast staple made from flattened rice flakes, 'doodh se bani shikanji' (milk-based sweet drink), 'laung sev' (a clove-flavoured snack) and 'khatta meetha namkeen' (sweet and sour dry snack) from Malwa region are quite a hit among locals and food connoisseurs across the country.

 

Indore Mithai Aur Namkeen Nirmata-Vikreta Vyapari Sangh secretary Anurag Bothra told PTI that they are now planning to apply for the GI tag for these four food items.

"We are gathering documents which can throw light on the local history of these foods so as to file an application with the Geographical Indication registry to get the nativity tag for these four food items," he said.

"Food lovers enjoy these dishes. We have an old photograph in which former prime minister Jawaharlal Nehru is seen relishing poha. Bollywood megastar Amitabh Bachchan has also on different occasions praised the taste of Indori poha," he claimed.

 

But, getting the GI tag is not easy and a lot of effort is required along with proofs to file apply at the Geographical Indication registry office in Chennai, he noted.

The Micro, Small and Medium Enterprises (MSME) Development Institute in Indore is helping this food manufacturers' and sellers' body in seeking the GI tag for these four food items.

The institute's assistant director, Neelesh Trivedi, said if these four Malwa region staples get the GI tag, their businesses will get global recognition.

"The GI tag will not only help in branding and marketing but also in safeguarding these products lawfully from duplication," he said.

 

The Export-Import (EXIM) Bank of India in a report last year suggested that the state government kickstart the process for getting GI tags for the 'Indori poha' and other traditional dishes.

Sweet dishes like the famous 'peda' from Dharwad in Karnataka and the 'Banglar Rasgulla' of West Bengal have already got the GI recognition.

Last year, the famous 'Kadaknath' chicken meat from Jhabua district in MP got the GI tag.

A geographical indication tag is used for an agricultural, natural or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory.

 

It conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.

According to experts, the tag gives protection to the producer of genuine products that command premium pricing in domestic as well as international markets.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT