Hyderabad: Air conditioning brand Blue Star’s wholly owned subsidiary Blue Star Climatech has started commercial production at its automated and smart plant at Sri City, Andhra Pradesh, and has launched a new range of room ACs for 2023.
The new ACs are in the ‘best-in-class affordable’ and ‘flagship premium’ ranges. Overall, the company has launched nearly 75 models across the spectrum of inverter, fixed speed and window ACs, and across price points to cater to every consumer segment.
The flagship models include those tagged super energy-efficient, heavy duty, smart, ACs with hot and cold technology, and ACs with anti-microbial filter to offer the consumer a wide choice.
Blue Star said it would source some of its new products from the new plant at Sri City. The factory is equipped with the latest automation techniques and tools for its assembly line and material handling, and has deployed a slew of initiatives towards IoT and digitisation.