Business Other News 05 Aug 2017 Users don’t get th ...

Users don’t get the Smart TV experience

DECCAN CHRONICLE.
Published Aug 5, 2017, 2:35 am IST
Updated Aug 5, 2017, 2:35 am IST
Low internet speed and poor connectivity across the country is bringing down the smart TVs experience for Indians.
Low internet speed and poor connectivity across the country is bringing down the smart TVs experience for Indians, according to a top official of OTT enabler Apalya.
 Low internet speed and poor connectivity across the country is bringing down the smart TVs experience for Indians, according to a top official of OTT enabler Apalya.

Hyderabad: Low internet speed and poor connectivity across the country is bringing down the smart TVs experience for Indians, according to a top official of OTT enabler Apalya. Speaking to this newspaper, Vamshi Reddy, CEO of Apalya, said, “Smart TVs in India are yet be, truly, smart as low internet speed and poor connectivity has brought the experience down. It’s hardly any different from a normal TV.”

The Hyderabad-based company, which provides the technology behind OTT content for clients such as Vodafone and SunTV, believes that  recent disruption by Reliance Jio and future technologies such as 5G and high-speed broadband will help Indians get the true experience of Smart TVs Mr Reddy said, “Recent disruptions and future technology such as 5G networks will obviously help improve the smart TV experience.”

 

When asked how the company plans to take advantage of people consuming content over the internet, he said, “Nowadays, people are consuming a lot of content over the internet, which wasn’t the case earlier but we find creating our own original content to be too expensive. Thus, back in 2015 we decided to pivot and provide the technological support for  OTT content developers. We want our technology  to become the first choice for such developers.”

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