137th Day Of Lockdown

Maharashtra49026232728117092 Tamil Nadu2850242275754690 Andhra Pradesh2069601204641842 Karnataka164924842322998 Delhi1427231282324082 Uttar Pradesh113378668341981 West Bengal89666630601954 Bihar7179446294400 Gujarat68855517922604 Assam5549737225132 Rajasthan4941835186763 Odisha4255028698292 Haryana4005433444467 Madhya Pradesh3729827621962 Kerala3170019147103 Jammu and Kashmir2392716218449 Punjab2193014040539 Jharkhand165427503154 Chhatisgarh11408831987 Uttarakhand89015731112 Goa7947559570 Telangana751354330615 Tripura6014408437 Puducherry5123291475 Manipur3466192610 Himachal Pradesh3206200813 Nagaland26578247 Arunachal Pradesh204913263 Chandigarh137482023 Meghalaya10234236 Sikkim8544061 Mizoram5672890
Business Other News 02 May 2016 81 per cent youth pr ...

81 per cent youth prefer to be self-employed: study

PTI
Published May 2, 2016, 8:46 pm IST
Updated May 2, 2016, 8:59 pm IST
Almost 27 per cent of the youth surveyed said they discover a show on TV and then go online and watch it.
The study was conducted by MTV, among 11,000 young men and women in the age group of 13-25 years in 50 cities across the country.
 The study was conducted by MTV, among 11,000 young men and women in the age group of 13-25 years in 50 cities across the country.

Mumbai: Almost 81 per cent of the youth prefer being self-employed to working for an organisation, a study has revealed. "Being self-made, rather than working for a stable organisation is the new high," the MTV Many Me project said. The study was conducted by MTV, among 11,000 young men and women in the age group of 13-25 years in 50 cities across the country, using both qualitative and quantitative methodology.

It said the youth prefer to take measured risks and challenges and most would rather be self employed than be doing 'just a job'. In 2014, only 67 per cent of the respondents had said they would eventually like to be self-employed. "It is not that 81 per cent youth want to have their own startups.

 

It's about them not necessarily working for a corporate and doing their own thing," Viacom18 Head Youth and English Entertainment Ferzad Palia said. However, he added that a lot of the youth are happy to work for a start-up.

"As the years go by, I think we are going to find it hard to attract a young talent to come into corporate," he said. As per the report, almost 80 per cent of the youngsters said that they are in constant pursuit of their calling and their biggest fears in life is to be stuck in the wrong job or wander aimlessly without purpose.

 

It noted that 86 per cent of the respondents would give work-life balance priority and 80 per cent were open to taking a sabbatical during their careers. In terms of content consumption, the youth are just as discerning about what they don't consume, as what they do, the report said. It noted that TV is still the main go to for Indian youth, but they will go anywhere they can consume good content.

Nearly 36 per cent of the respondents watch shows only on TV, while 18 per cent watch shows only online. The rest are a mix of the TV and online. Almost 27 per cent of the youth surveyed said they discover a show on TV and then go online and watch it.   

 

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT