Ferrari Celebrates India With ‘Universo Ferrari’ Tribute to the Country
19 Oct 2026 10:52 PM IST19 Oct 2026 10:52 PM IST
Ferrari reinforces its long - term commitment to the country, through an expanding retail presence, continued community building, distinctive client experiences and initiatives celebrating Indian creativity and future talent.
Universo Ferrari India. (Photo by arrangement)
New Delhi: On Saturday, Ferrari officially opened Universo Ferrari in New Delhi , bringing its immersive experience to India for the first time. After an initial exclusive moment reserved for clients , media, partner s and institutions, including His Excellency Antonio Bartoli, Ambassador of Italy to India, over the weekend, the exhibition is open to the public until 1 November. Universo Ferrari India celebrates every dimension of Ferrari and offe r s an exceptional opportunity to discover the heritage, innovation, performance, craftsmanship and community that define the Prancing Horse.
Universo Ferrari marks a further reinforcement of Ferrari’s enduring relationship with India, a fast - growing market that is home to a passionate community of sports car connoisseurs.
Alongside deeper engagement with clients, Ferraristi, enthusiasts and future talent, Ferrari plans to further e xpand its retail presence two new dealerships by the end of 2026. In South India, Chennai,
Ferrari will partner with KUN Group, while in Western India, the Prancing Horse will expand its presence into Ahmedabad through Infinity Group. The new locations will bring the Ferrari experience closer to clients while reflecting the marque’s approach of progressive, selective development and a continued focus on exclusivity, personalised service and enduring client relationships.
The exhibition was inaugurated by Benedetto Vigna, Ferrari Chief Executive Officer, who highlighted the importance of the Prancing Horse’s relationship with the country : “Universo Ferrari is an invitation to experience the world of Ferrari in its entirety: our racing spirit, our sports cars, our lifestyle, our heritage, and our constant drive to innovate. The first edition in India reflects the importance we place on building an enduring relat ionship with this nation and its growing community of Ferraristi, clients and enthusiasts.”
Designed as an immersive journey through the Ferrari universe, the exhibition presents the brand’s heritage, racing DNA, technological innovation, design excellence and commitment to creating unforgettable emotions. Dedicated environments span Sports Cars with the current range , including
Ferrari Luce and Tailor Made areas, Racing, Ferrari Classiche , a focus on Ferrari in India, Community, Hypersail and a highlight on the C ompany´s continued commitment to Co - Prosperity.
Engaging the next generation was another important dimension of Universo Ferrari. Around 1,000 students were invited to connect directly with Ferrari through a dedicated programme of seminars and exchanges, offering insights into areas including leadership , innovation, technology, product development, design and entrepreneurship. The initiative gave students the opportunity to engage with Ferrari leaders and experts and to explore how creativity, technical expertise and innovation come together across the c ompany, reflecting Ferrari’s commitment to inspiring curiosity and creating meaningful connections with future talent in India.
In this regard, as Ferrari also believes that education is the truest form of long - term investment in a community , an exclusive charity auction was held during the client dinner, together with Avelon Luxe, the new partner of the Ferrari Hypercar and Challenge Middle East series .
The auction represented the world of Ferrari with ten lots, and the Ferrari community answered with its customary generosity for Ferrari’s initiative s with Save the Children , Bal Raksha Bharat, India. These funds will help open the door to quality education for children from underserved communities, supporting school readiness and foundational learning, providing essential learning materials, and strengthening teaching and classrooms.
Universo Ferrari has brought the spirit of Maranello some 6,000 km to India, inspiring clients, enthusiasts and the wider public. As a tribute to Universo Ferrari, 2 5 Ferraris embarked on a unique journey of approximately 1,800 kilometers across India, travelling from Mumbai through Vadodara, Udaipur, Jaipur and Agra before arriving in New Delhi, bringing together the pleasure of driving, discovery and the shared passion for the Prancing Horse.
These initiatives form part of Ferrari’s broader long - term commitment to India, combining brand engagement, cultural relevance and a strengthened retail presence. Through Universo Ferrari, the Tailor Made India project and the continued development of its dealer network, Ferrari is investing in closer relationships with clients and Ferraristi, engaging with future generations of talent and further
strengthening its presence in the country. This progressive approach reflects Ferrari’s ambition to build an enduring relationship with India while preserving the exclusivity, desirability and distinctive values of the Prancing Horse.
TAILOR MADE INDIA
A further expression of Ferrari’s relationship with the country is the Tailor Made India project, developed in collaboration with students from the National Institute of Design (NID). Working from a Ferrari design brief, the students explored the identity and character of ten Indian cities, developing original concepts that were subsequently translated by Ferrari Design into ten unique digital Tailor Made creations: five Ferrari 12Cilindri and five Ferrari Purosangue.
The ten creations draw inspiration from Mumbai, Delhi, Bengaluru, Chennai, Jaipur, Hyderabad, Kolkata, Ahmedabad, Varanasi and Goa, translating the distinctive atmosphere, energy and identity of each city into Ferrari’s language of colour, materials and pa tterns.
The project establishes a creative dialogue between Italian excellence and Indian imagination, while engaging a new generation of Indian creative talent and celebrating the country’s extraordinary cultural diversity.
( Source : Deccan Chronicle )
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