Business Companies 31 Oct 2022 Bank of Baroda launc ...

Bank of Baroda launches two premium debit cards

DECCAN CHRONICLE. | DC WEB DESK
Published Oct 31, 2022, 8:20 pm IST
Updated Oct 31, 2022, 8:30 pm IST
The two debit card variants come packed with a best-in-class and powerful rewards proposition exclusively designed for the bank’s High Networth Individual (HNI) customer segment. (Photo By Arrangement)
 The two debit card variants come packed with a best-in-class and powerful rewards proposition exclusively designed for the bank’s High Networth Individual (HNI) customer segment. (Photo By Arrangement)

HYDERABAD: Bank of Baroda and Visa on Monday announced the launch of two new premium Debit Cards for Bank of Baroda customers – bob World Opulence - a super-premium Visa Infinite Debit Card (Metal Edition) and bob World Sapphire - a Visa Signature Debit Card.

The two debit card variants come packed with a best-in-class and powerful rewards proposition exclusively designed for the bank’s High Networth Individual (HNI) customer segment. The bob World Sapphire card will come in two sub variants – bob World Sapphire (Male) and bob World Sapphire (Female), offering customised privileges to customers. Badminton icon PV Sindhu, who is Bank of Baroda’s brand endorser unveiled the cards at the launch event here.

 Joydeep Dutta Roy, Executive Director, Bank of Baroda said, “As our customers’ requirements, preferences and aspirations evolve, so have our offerings. We are adding two premium debit card offerings to our portfolio and are pleased to enter into a collaboration with Visa for the launch of two high-end variants for our high networth customers.”

Akhil Handa, Chief Digital Officer, Bank of Baroda said, “The bob World Opulence - Infinite (Metal Edition) debit card is truly a status symbol, offering a world of lavish privileges and benefits combined with a distinctive card design. The bob World Sapphire card offers a signature experience with a Him and Her concept. We are delighted to launch these two new debit card variants, which our customers will truly value.”

Sandeep Ghosh, Group Country Manager India & South Asia, Visa said, “Consumers today seek customised payment products that cater to their aspirations. We are delighted to partner with Bank of Baroda to launch premium debit cards for affluent customers on the Visa Infinite and Signature platforms. Designed for users whose buying preferences and aspirations are rapidly evolving, these cards provide convenience, security and seamless ease of use across digital payment channels.”

Existing customers can apply for a bob World Opulence - Visa Infinite (Metal Edition) debit card or bob World Sapphire - Visa Signature debit card through any branch or the bob World mobile banking app. New customers can also apply for either of the debit cards by opening a Bank of Baroda savings account and then selecting their preferred card.

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