Are you looking to improve the return on investment of your ecommerce site through PPC? Are you unsure of which practices you want to adopt? Here, is a snippet on some of the best practices to improve your advertising ROI.
Location is important — A PPC advertising company will give you the age-old advice, where you advertise matters. Amazon advertising and Google Merchant Center continue to be the most popular locations, and you should not hesitate to look at advertising here. It may be expensive, but work with your agency to identify the pages that will give you a good return on your advertising budget.
Content Quality— The phrase ‘content is king’ rules the roost, and your advertisement should use quality and relevant content. It should be crisp, and grab the attention of your users in one go. If you are using an agency for SEO services, ask them which keywords they are targeting and ensure those keywords are included in your advertising content.
Create optimized shopping advertisement — This one is a no-brainer, and the way to optimize your PPC ecommerce ads. Remember to use PLAs, text ads and ad extensions, as all of them have a specific purpose. Adding negative keywords to your shopping feeds is a good way to get your ads seen by the relevant customer. This will reduce cost per link, and increase conversion rates. Together they will help improve your ROI.
Updated shopping feeds are necessary — Imagine the cost you will incur when a customer reaches your site only to realize the costs have changed or a product is no longer available. Old shopping feeds will lead to unsatisfied customers. That’s the main reason why you need to keep them updated at all costs. Either get an agency to do the job for you, or hire an in-house resource to track all your shopping feeds.
Don’t forget ecommerce tracking — Analysis is so important to know which ads are getting clicks, and which products are hot-selling. SEO services offer tracking tools to know the revenue earned by each PPC ad. Since this will give you a fair idea of what is popular, you can discontinue ads and products that do not get revenue. This way you are optimizing the returns from your advertising spending.
Understand your consumer’s journey — Each consumer clicking on your ad is undertaking a path to reach a product page. You need to know how easy or difficult it is for them to navigate, and check the sale funnel to know where they leave. This way you can optimize their journey, and come to your page without clicking on an ad — directly reducing costs and increasing revenue.
Invest time–Advertising online is quite different from traditional advertising, and you need to spend time to understand and follow these to get the best ROI possible from your PPC ads. Instead of losing hope, if the results are not as promising as expected, go through the above tips to see how you can improve your advertising ROI.
You can take the help of experts from a PPC advertising company who can help you overcome fears, doubts and misconceptions with regard to PPC advertising and improve your ROI.
