SoGoSurvey: an enterprise feedback, survey tool in a SaaS model

DECCAN CHRONICLE
Published Jun 28, 2016, 1:55 pm IST
Updated Jun 28, 2016, 1:55 pm IST
Target market for SoGoSurvey is all small, medium and large businesses
Target market for SoGoSurvey is all small, medium and large businesses who need to conduct different types of surveys such as Employee satisfaction Survey, Customer Satisfaction Survey, Employee Engagement Survey and others.
 Target market for SoGoSurvey is all small, medium and large businesses who need to conduct different types of surveys such as Employee satisfaction Survey, Customer Satisfaction Survey, Employee Engagement Survey and others.

SoGoSurvey is a software company which provides one of the best enterprise feedback system/survey tool in a SaaS model. SoGoSurvey was founded by Hamid Farooqui along with his brother Suhail Farooqui in beta/stealth mode in 2012. The company came out in its full existence in the year 2013. It is a USA based company with the offices in India and UAE.

Target market for SoGoSurvey is all small, medium and large businesses who need to conduct different types of surveys such as Employee satisfaction Survey, Customer Satisfaction Survey, Employee Engagement Survey and others.

 

Our research showed that when it came to online survey software, users have had two difficult options:

(i)            The affordable, low-end, low-power solution, and

(ii)           The more powerful solution that breaks the bank

The two co-founders saw a need for a tool that would be high quality but for low cost. They then decided to build such a tool and SoGoSurvey was born and slowly we are disrupting the space - you can now have really powerful, highly user-friendly online survey software at a super-low cost. And it comes with training and support that existing customers are raving about. SoGoSurvey is changing not just how you collect feedback in a secure, collaborative setting, but also how you fundamentally view feedback from customers, employees and other stakeholders. Their solution is easy for the beginner and powerful for the expert. This is what makes them stand out with the competition in the space.

SoGoSurvey’s customers are very diverse - from a student in a college to large fortune 500 companies. So their customers are small, medium as well as large businesses who need to conduct different types of surveys such as Employee Satisfaction Survey, Customer Satisfaction Survey, Employee Engagement Survey and others. A lot of people do these surveys using primitive offline methods using paper / pencil. This is slow, cumbersome and very expensive. Due to this, many companies just dread doing surveys and hence do not have the pulse of their customers (market) and do not know the state of their employee’s satisfaction with the company.

In today’s world, this could be recipe for disaster. You cannot operate a modern business blindly. You need data to make decisions. That is where SoGoSurvey comes in. SoGoSurvey provides a fully automated method to create online survey, distribute it online to the desired audience, collect their feedback and then run online integrated reports to see the results and come up with actionable tasks based on these reports.

- with inputs from Hamid Farooqui, SoGoSurvey.





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