PUNE: Mahindra & Mahindra, India’s biggest utility vehicles maker, has opened country’s first all-women-run automobile service workshop in Jaipur to promote recruitment of women in core productive roles across the company’s automobile workshops.
Run by a team of nine women, the facility, called Compact Qwik (CQ) outlet, is a Mahindra authorised two-bay workshop.
Owned and operated by Kalyan Motors, Mahindra’s channel partner in Jaipur, the CQ outlet is now run by a team of women in roles such as technicians, service advisers, drivers, part managers and security guards.
“At Mahindra, we are delighted to inaugurate India’s first ever automobile workshop powered entirely by women,” Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division at Mahindra & Mahindra, said.
Terming the initiative “Pink Collars”, he said the company aims to skill and empower more women, which will result in a gender-diverse and inclusive workforce.