IKEA opts for synchronised projections to strengthen its customer connect

HYDERABAD: IKEA India on Tuesday hosted India’s first synchronised projections across three cities — Mumbai, Bangalore, and Hyderabad — with vibrant visuals through projection mapping to convey a special message to people.

The synchronised projections were aimed at amplifying its new brand positioning for India – Ghar Aa Jao, Come Home to IKEA — and building a stronger, deeper emotional connect with its customers.

According to the company's statement, the event witnessed a large number of visitors watching larger-than-life projections showcasing IKEA India’s vision, brand offerings and journey to the many people. "IKEA believes in creating a better everyday life for the many people and this activation is an extension of their new brand positioning announcement in the market. A brand for the many, took over these iconic landmarks to reach out to the many people, sharing our love and passion for homes with them thus, inviting them to our stores," it said.

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