Business Companies 19 Apr 2019 Kewal Kiran Clothing ...

Kewal Kiran Clothing launches booking for winter collection at mega event in Goa

DECCAN CHRONICLE
Published Apr 19, 2019, 9:06 am IST
Updated Apr 19, 2019, 9:06 am IST
Kewal Kiran Clothing is expecting Rs 250 crore revenue from Desi Belle in the next five years.
(L-R)  Mr Vikas Jain - Director Kewal Kiran Clothing Ltd, Mr. Rakesh B.
 (L-R) Mr Vikas Jain - Director Kewal Kiran Clothing Ltd, Mr. Rakesh B.

Goa: Kewal Kiran Clothing launches booking for AW’19 (Autumn Winter) collection at mega event in Goa. The beach town of Goa is witnessing unveiling of AW’19 collection for its five major iconic brands- Killer, Integriti, LawmanPg3, Easies and recently acquired women’s wear brand Desi Belle at Park Regis Hotel in the heart of North Goa.

The company is displaying collection under all the brands in 17,000 sqft area to showcase range available under all five brands to distributors and large format stores.

 

Killer continues to dominate in terms of brand recall and its revenues contribution to overall revenues of the company. LawmanPg3 is the second largest brand in the portfolio and integriti is picking up very fast.

The first official collection of Desi Belle, after its acquisition, will be unveiled during this event with its AW’19 collection themed around fusion wear for women. Desi Belle is all about finding the magical balance between style and functionality. With passion, precision and attention to details the brand makes remarkable desi apparel for the modern woman, designed to fit different personalities. Kewal Kiran Clothing is expecting Rs 250 crore revenue from Desi Belle in the next five years.

Smart casuals for office, elegant festive wear and warm apparel for cold winters. With meticulous detail to materials and use of superior fabrics, the company has redefined the art of desi fashion with its new launch collection. The mantra is to create ageless trends for the self- confident woman for all seasons.

Commenting on the development, Mr Kewalchand P Jain, CMD“This is the largest event any branded apparel player has ever hosted. We are displaying all our leading brands in 17,000 sqft area. We are committed to the growth of our brands with our distributors, MBOs (Multi Branded Outlets), EBOs (Exclusive Branded Outlets) and Large Format Stores like Future Retail, Lifestyle and Shoppers Stop. This kind of event will definitely give our distributors and other channel partners a platform to experience all our products at one place at such a scale and this is going to be biggest boost for bookings for the next season”.

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