Tata Sky sharpens focus in the South with launch of regional cinema

DECCAN CHRONICLE
Published Oct 18, 2018, 10:02 am IST
Updated Oct 18, 2018, 11:25 am IST
Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films.
Tata Sky not only increases the plethora of offerings in Southern markets but also caters to movie buffs across the country.
 Tata Sky not only increases the plethora of offerings in Southern markets but also caters to movie buffs across the country.

Mumbai: Tata Sky, India’s leading content distribution platform recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema. With this Tata Sky not only increases the plethora of offerings in Southern markets but also caters to movie buffs across the country.

With Tata Sky’s customer centric approach and aim to provide the best of content to its subscribers, the two new services will provide the best of Telugu and Tamil Cinema at the comfort of people’s home.

 

South market, with the highest TV viewership across the country along with a large appetite for movies in regional language provides Tata Sky an opportunity to offer high quality regional movies on medium of choice. The content library ranges from the latest blockbuster movie Premieres, before their screening on television, to Classic movies – with movie options for all age groups.

On the launch of services Arun Unni, Chief Content Officer, Tata Sky said, “Telugu and Tamil film industries today have a fan following that transcends the state boundaries and captures the interest of viewers across the country. To cater to the ever-increasing demand for regional cinema, Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films to offer the best of content in an ad-free format to all movie lovers.”

Priced at RS 45 per month, the ad-free services are affordable by people of all age-groups, geographical and socio-economic boundaries. The service showcasing the biggest blockbusters provides for a seamless movie viewing experience at the comfort of viewers' homes with premiers before television.

Tata Sky's bouquet of regional cinema services now include Tata Sky Telugu, Tata Sky Tamil, Tata Sky Bangla, Tata Sky Punjab De Rang, Tata Sky Marathi and Tata Sky Kids Cinema.

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