Sid’s Farm raises Rs 8.1 cr in bridge round from its loyal customers

HYDERABAD: Direct-to-consumer dairy brand, Sid’s Farm has raised Rs. 8.1 cr in bridge round from its customers and their referrals. Being a bootstrapped enterprise driven by organic growth so far, this first fundraise from its high net-worth customers and their referrals is testimony to its brand credibility, superior quality and unparalleled customer experience.

The company will use the funds for development of new products, infrastructure upgrades, deeper retail penetration and digital transformation in order to gear up for future trajectory.

Founded in 2016 by Dr. Kishore Indukuri, the company aims to revolutionise testing of milk ensuring no traces of antibiotics, hormones, or preservatives in the milk and dairy products. With a model farm, state of the art laboratory, and modern production facility at Chevella near Hyderabad, Sid’s Farm ensures that more than 15,000 customers wake up to health every day.

“We have been bootstrapped all these days and I cannot be thankful enough for our customers who have come forth and placed their trust in our vision by investing in our brand”, said Dr.Kishore Indukuri, Founder & MD at Sid’s Farm.

“With pure grit and determination, Kishore has built a dairy brand that stands out from the rest in terms of product quality and on-time delivery. In an industry that’s largely fragmented and has traditionally been slow in adoption of technology, Sid’s Farm’s approach is simple and agile. It's a pleasure to be associated with Kishore and Sid’s Farm in their endeavour to provide pure dairy products” said Mr. Sunil Kumar Potturi, a lead investor in this round.

Another lead investor Mr. Lohit Reddy had this to add, “Consumer demand for healthy products is on a rise. Today, people are willing to pay a premium for a healthy version of traditional products. Dairy is playing a key role in the health & wellness of the working class and this premium market for dairy is likely to grow multi-fold. Under Kishore's leadership, Sid's Farm is the leading contender to becoming India's healthiest B2C dairy brand with its exemplary commitment to purity and transparency with its customers.”

Other investors include Shilpa Chowdari, Praveena Edupganti, Feroz Mohammed, Goutham Kumar Reddy, Kapil Godani, Kiara A Duhlani, Haregour Nayak, Raviteja Chunduru, Dr. Abhinav Gorukanti, N Ramanjaneya Reddy, Sudheer Chukkapalli, VVR Abhijit, Hapgrow Private Limited, Lekhya Entertainment Private Limited, S. Lakshmi Phani, Tao Capital Private Limited, and Vinit Rai. “

( Source : Deccan Chronicle. )
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