Hyderabad: Rado, the famous Swiss watch brand, has launched its lightness-inspired collection in the city.
Commenting on the launch, Rado’s brand ambassador Hrithik Roshan said, “Rado is known for being visionary and has yet again created something so simple and beautiful that it instantly catches your eye. For someone like me who believes that ‘less is more’, I am really excited to launch these stunning watches today and I’m sure they will be loved by the people of Hyderabad.”
To bring alive the theme of lightness, Rado also unveiled a delicate art piece created by popular Indian artist Janhavi Seksaria. The piece, entitled Time Spaces, gives the illusion of lightness in terms of both weight and emotion. The circular structure of the installation represents the dial and shows the time with the moving hands of the watch. Despite the weight of the material, the structure emanates a feeling of weightless.
“By far the lightest in the collection”, the Swiss watch maker said “the HyperChrome Ultra Light is crafted from a trio of featherweight materials: silicon nitride ceramic, hardened titanium inserts, and a movement with anodized aluminum bridges.”
