Chennai: The online content space is going to see more competition with the foray of Flipkart. Flipkart on Tuesday announced its foray into offering original video content with the launch of 'Flipkart Video Originals'.
Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the Flipkart platform, a release from the company said.
Academy Award winner Guneet Monga has joined the platform as the official creator and curator of short stories for the platform, helping bring to life new-age storytelling for millions of people. Flipkart Video Originals will make available bespoke snackable content that is both mobile-first and interactive in nature.
Flipkart will integrate technology in entertainment to reach out to the widest consumer base, it said.
Flipkart will also work with renowned industry talent and production houses such as Studio Next, Frames and Sikhya Productions, to bring forth first-of-its-kind content across genres and languages. The first original series 'Backbenchers' hosted by Farah Khan goes live later this month.
"Our singular focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce," said Prakash Sikaria, Vice President - Growth and Monetization at Flipkart.
Within the first two months of the launch of Flipkart Video, we are overwhelmed with the positive response we have received from consumers... There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first. From short stories created by award-winning producers, to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer, he added....