Hyderabad: In an attempt to address the problem of water shortage in the state, LG Electronics India on Wednesday launched the Sapience washing machine, which promises to save over two lakh litres of water over ten years.
Speaking to this newspaper, Gireesan Gopi, LG regional manager for AP and TS, said, “In view of water shortage in Hyderabad, we have decided to launch our new washing machine Sapience. Unlike other washing machines that uses 150 litres of water for each wash, Sapience needs only 70 litres. This initiative will help in creating awareness among people and make them to adopt more energy efficient products for their homes.”
The company, he said, will launching this product across the two Telugu states in cities like Vijayawada, Visakhapatnam, Kakinda, Tirupati, Kham-mam, Warangal, etc.
LG, he said, is the number one brand in the washing machines space. “Sapience has the best technology from our Korean parent but customised to Indian requirements,” he said.
“With a long and hot summer ahead, we thought that it would be wise to launch an appliance that helps in saving water while doing the work efficiently in order to conserve our natural resources,” Mr Gopi told this newspaper.
To spread the cause of ‘Water Saving’, he said LG will be initiating a campaign by giving customised wrist bands to customers who walk into the LG store and also engage with consumers through flash mobs at traffic signals across city.
