Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’ – a weekly, consumer centric show on automobiles that will provide a comprehensive insight into the auto industry by featuring the latest product offering as well as providing a perspective on the overall industry.
Announcing the tie-up, Mr. Siddharth Zarabi, Executive Editor, BTVI said, “We are extremely pleased to announce the tie-up with the AutoX magazine. The partnership will bring together the television and digital platform strength of BTVI, India’s fastest growing business television channel. I have known Dhruv Behl for years, and am convinced that he, along with his team at Comnet Publishers, bring a deep understanding and unparalleled expertise to the automotive show space. Among India’s largest industrial sectors, automobile manufacturing is also a shining example of “Make-In-India”. Together with AutoX magazine, we aim to create magic for our viewers with a “made-in” and “made-for Indian viewers” viewing experience – on television and in the online space.”
Talking about this collaboration, Mr. Dhruv Behl, Publisher and Editor, said, “We celebrate our 12th anniversary in November this year, and I can think of no better way to underline this milestone than by joining hands with BTVI to launch ‘The AutoX Show’. My team and I live and breathe the latest cars and bikes, and we can’t wait to put BTVI’s viewers in the driver’s seat of the most exciting industry in the country.”
Adding to that, Anuj Katiyar, Head of Marketing, Research & Branded Content, BTVI said, “Auto related shows are extremely popular with business news viewers and it has reflected in viewership trends of our previous auto offering. The collaboration with AutoX allows us to combine BTVI’s television might with AutoX magazine’s print and digital forte to offer superior content to our combined viewers across all three platforms. We are extremely positive and confident about the content and the response it shall have from not only the auto enthusiasts, but also other viewers who would come on the channel just for this show."
“BTVI has always had very successful auto offerings and we are now making it even bigger and better by collaborating with AutoX magazine. Our television expertise along with the deep understanding of the auto sector of the team will make for a great ride for our viewers.”
The show will premiere on 10th November at 11 AM on BTVI. It will be repeated on Sunday 9.30 AM and 6.30 PM every week.
About Business Television India (BTVI)
BTVI is a fast-growing multi-platform news channel that provides best in class business news, coupled with highly engaging content for financial and business news audiences across India. BTVI is available on all leading DTH and cable TV platforms and reaches millions of English speaking viewers across the country. The channel livestream is available on www.btvi.in/livetv and we are on Twitter @BTVI and on Facebook as BTVILive. Subscribe to our WhatsApp news broadcast service www.btvi.in/whatsapp.
About AutoX
AutoX, fuelled by passionate motoring junkies since September 2006, is the fastest growing automotive lifestyle publication & portal in India. Comnet Publishers Pvt. Ltd. (an ISO 9001:2008 & 14001:2004 certified company) is a part of the leading Exhibitions India Group – a trade promotion group established in 1987. Our vision is to be the most influential, informative and entertaining automotive resource in India.
For the latest automotive news & reviews, subscribe to our e-newsletter (on www.autox.com) and follow us on Facebook (www.facebook.com/autox), Twitter (www.twitter.com/autox) & Instagram (www.instagram.com/autoxmag).
Disclaimer: This article has not been edited by Deccan Chronicle and is taken from a syndicated feed. Photos: NewsVoir.
