Geneva: India’s home-grown auto major Tata Motors on Tuesday unveiled its first sports car, RACEMO, at the international motor show here.
“Symbolising the change that is taking place at Tata Motors, Racemo is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation,” Tata Motors CEO and MD Guenter Butschek said.
He said the new sports car is part of efforts to position the company as a youthful brand, keeping in mind the changing demographic profile of car consumers in India as well as the globe.
“From styling and design to driver experience and technology, Racemo is an extension of customers’ personality as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand,” he added.
The sports car to be sold under TAMO badge is expected to hit the market in 2017-18. It is powered by a rear-mounted 1.2 litre petrol engine delivering 190 PS of power.
Racemo is built on a Tata Motors’ patented MOFlex Multi-Material Sandwich structure, a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market. The new sports car was unveiled in the presence of Tata Sons chairman emeritus Ratan Tata and its new chairman N. Chandrasekaran. Tata Motors is hoping the structure will “help bring in a product with increased exclusivity the Indian market”.
