Kolkata: Godrej Expert Rich Creme, from the stable of Godrej Consumer Products (GCPL), one of India’s largest selling hair colour, has roped in Bollywood diva Anushka Sharma as the new face for the brand. This move is in line with making the brand more contemporary and relevant in consonance with today’s lifestyle while infusing a youthful appeal. With $23.4 million brand value as per Celebrity Brand Valuation 2018 Rankings by Duff & Phelps (D&P), Anushka is one of the most celebrated actresses in the country.
Sunil Kataria CEO — India and SAARC, Godrej Consumer Products, said Godrej Expert Rich Creme has been an expert of accessible hair transformation. They are thrilled to partner with the leading superstar Anushka Sharma to chart our future growth roadmap.