Paytm introduces Paytm First' premium subscription-based loyalty program

New Delhi: One97 Communications which owns the brand Paytm – India’s largest digital payments company today announced the launch of “Paytm First”, a premium subscription-based rewards & loyalty program for its users. With this, the company aims at offering exclusive benefits over and above the regular Paytm cashback offers while promoting further usage and increasing customer retention. The company further aims to sell over 3 Million subscriptions within the first year of its launch.

Paytm is offering “Paytm First” priced at Rs 750 with an inaugural cashback worth Rs 100 for a very limited time. The Paytm First customers will enjoy a wide range of exclusive benefits from leading partnered brands. These include Zomato Gold membership, Annual Gaana membership, Annual Sony Liv subscription, ViU Premium, Eros Now Annual membership, Uber (benefits up to Rs 6000), Uber Eats (benefits up to Rs 2400) and many more exciting partner offers worth more than Rs. 12000.

Additionally, Paytm First customers will also get over Rs. 1500 cashback including Rs 100 cash back on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, in addition, to access to priority (no waiting) 24x7 customer care as well.

Deepak Abbot, Sr. Vice President – Paytm said "We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the Paytm First programme with more benefits and value to our customers.”