Snapdeal, the online shopping portal in India, had signed a contract with Bollywood actor Aamir Khan who became the brand ambassador. The one-year contract was signed in February 2015 and is due for renewal this month.
However, media reports mention that Snapdeal is in no mood to renew the contract with Aamir Khan.
Aamir Khan was at the centre of a huge controversy after his comments on intolerance in India at an event in Delhi. His remarks on moving out of India started a debate and netizens showed their frustration by dragging Snapdeal into the issue. Snapdeal was affected by Aamir Khan’s personal comments on a topic which was not related to the online shopping website. Netizens started a campaign against Snapdeal with people uninstalling and asking others to uninstall the Snapdeal app. This caused the e-commerce website to be downgraded on Google Play as people started giving the app a one-star rating on the app store.
Snapdeal said the actor had made the comment in his personal capacity and it was not connected or related in any ways with the online portal.
There is is official confirmation on the Aamir-Snapdeal contract renewal as yet.
Aamir Khan was also dropped as a mascot for ‘Incredible India’ after the same controversy.
