Telecom Industry has been the driving force behind India’s rapidly increasing internet usage. After China, India has the most number of internet users and mobile internet users in the world. The high growth in internet usage in India cascaded after Reliance Jio’s entry when the cost for internet data usage was decreased by the operator dramatically. This gifted us the barrage user-generated content and the content creator emerged as the king of the industry. Today, we are surrounded by various apps that revolve around the needs of content creators, ease of creating content etc.
Nowadays users are very particular about creating content and are often regarded as artists, storytellers and subject matter experts. They are the people with an authentic desire to help others succeed and learn something new. Platforms like YouTube, Instagram, Bigo Live, Sharechat, etc have given an aggressive push to talented people to achieve the success they deserved.
Let’s have a look at some of these content creation platforms in India that are empowering content creators to shine on.
YouTube
95 per cent of Indian users on YouTube consume content in local languages and dialects. The platform expects 40 per cent increase in content created in Indian languages like Bengali, Marathi, Tamil and Telegu in 2019. YouTube gives creators access to produce original content for their respective YouTube channels. YouTube is home to various famous creators, Bhuvan Bam- being one of them. He is known for his YouTube channel BB ki Vines and has fans from all over the world.
Bigo Live
Bigo Live is a global live video streaming social platform where users through live streaming show their life moments, showcase their talents, interact and send virtual gifts in real-time, and enjoy fun live sessions with people worldwide. The app is available in more than 150 countries and regions. What's unique about Bigo Live is that the platform is setting up a new trend of free education through professional user-generated content creators and educational influencers, such as Awal Madaan, a Popular, English coach, education Influencer, Motivational Speaker has joined Bigo Live and giving live lessons to educate & encourage the viewers.
ShareChat
In an attempt to leverage and drive the number of vernacular content users, ShareChat proposes to be India’s answer to Facebook, Twitter and similar social networking platforms. Headquartered in Bengaluru, ShareChat was founded in 2015 by IIT-Kanpur alumni Bhanu Singh Pratap, Farid Ahsan and Ankush Sachdeva. Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images and other content, as well as discover content that is topical and trending. Users can interact with content in several Indian languages including, Hindi, Marathi, Malayalam, Telugu, etc.
Likee
Likee, formerly LIKE Video, is a global short video creation platform with diverse contents where youngsters are creating amazing and inspiring videos. It is also a place where millions of internet sensations and trending stars gather from around the world, making it history's most compact magic video community for youngsters across the globe that has the most content available, where discoveries are made every day. The platform is popularly known for introducing fun-filled social campaigns, attracting millions of Indian users. Likee's #IAMINDIAN campaign to celebrate India's 73rd Independence Day became a huge success, and it also won Guinness World Record. Other noteworthy campaigns are #Likeedreams to support the talented youth from the underprivileged background and other campaigns. Most importantly, Likee has a very robust system when it comes to content exposure for adolescents. The platform allows the parents of guardians of adolescent users to apply the 'Parental Control' feature that restricts the users from watching the content of certain categories.
Roposo
Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely, Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and expresses themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.
TikTok
Short format video platform, it has become a sensation world-wide in a short time. In India itself it has surpassed 1.5 billion downloads, according to the company. From individuals to organizations, everyone is looking to the platform for greater engagement, interaction and relevance with the public.
