69th Day Of Lockdown

Maharashtra65168280812197 Tamil Nadu2024611313157 Delhi173877846398 Gujarat1635692321007 Rajasthan83654855184 Madhya Pradesh78914444343 Uttar Pradesh77014651213 West Bengal48131775302 Andhra Pradesh3461228960 Bihar3359120915 Karnataka292299749 Telangana2499141277 Jammu and Kashmir234190828 Punjab2197194942 Odisha17239779 Haryana172194019 Kerala120957510 Assam9361044 Uttarakhand493794 Jharkhand4621914 Chhatisgarh4471021 Chandigarh2891994 Tripura2711720 Himachal Pradesh223634 Goa70420 Manipur6060 Puducherry57230 Nagaland3600 Meghalaya27121 Arunachal Pradesh310 Mizoram110 Sikkim100
Business Companies 03 Aug 2017 Baba Ramdev expands ...

Baba Ramdev expands his Patanjali business with 'swadeshi' clothesline

DECCAN CHRONICLE
Published Aug 3, 2017, 3:42 pm IST
Updated Aug 3, 2017, 3:52 pm IST
The ‘swadeshi’ line of clothes will be available for men, women and children and aims to target Rs 5,000 crore in its first year.
Baba Ramdev is ready to foray into the branded garments market with his new ‘swadeshi’ clothesline.
 Baba Ramdev is ready to foray into the branded garments market with his new ‘swadeshi’ clothesline.

Mumbai: After creating a new wave in the country with his Ayurvedic products, Baba Ramdev is ready to foray into the branded garments market with his new ‘swadeshi’ clothesline.

Baba Ramdev, who is often given credits for offering homegrown products at affordable prices, is ready to venture into the world of branded apparel by April, 2018, reported Livemint.

 

The ‘swadeshi’ line of clothes will be available for men, women and children and aims to target Rs 5,000 crore in its first year. “Patanjali will have different products in each category—value-for-money clothes for the masses and apparel that would have the snob value meant for the classes. We’ll start with woven clothes, knitwear and machine-made apparel, including denims,” said spokesperson S.K. Tijarawala.

‘Paridhan’ is a name that may be on the cards for Patanjali’s exclusive branded-wear. Tijarawala also said that the company may launch more than one brand.

The brand will be made available across 250 exclusive retail outlets next year. Moreover, it will be available at Big Bazaar stores also, with which Patanjali already has a tie-up. It may also consider selling the apparels through state-run Khadi and Village Industries Commission (KVIC).

Patanjali has already made arrangements with a few hundred handloom weavers in northern India. “Besides, we will have arrangements with apparel makers, and we will set up our own manufacturing units for making clothes,” Tijarawala told Livemint.

Patanjali has evolved from a brand offering Ayurvedic medicines to one that houses every possible thing one uses in their daily lives. It also recently tapped into the private security market with its Parakram Suraksha Pvt. Ltd.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT