As we all know, change is the only constant. Be it one's life or social media. Why social media? The reason, it has eventually become the very existence of the millennials and it is disrupting probably every second at a scale we won't even possibly imagine.
Remember those days when we started getting social with Orkut and in a few years’ time, it was just nowhere with Facebook and then Instagram too pulling in all attention? And then came the era of video content to go social. From the way one takes a sip of cappuccino to the way one picks up a little black dress for the upcoming party to the way one uses make-up brushes to stroke the perfect blush on to one's cheeks to the way one makes the perfect Navratri dessert, every aspect of our life has become a potential video possibility to score maximum attention on social media.
Today videos are what is pushing the landscape of social media and short format videos is the new knock-knock to open up your social media doors. It is the next big thing that is about to disrupt the prevalent social media eco-structure and in due course of time, TikTok is expected to tickle the social media appetite with age no bar. In fact, one of the recent reports by a leading data collection the site has stated: “Not since Snapchat has any app shown as much potential as TikTok to disrupt the existing social media world order.”
What is TikTok?
Formerly known as Musically, TikTok is a platform to make anyone a social media star overnight. It is a free platform that allows one to create and share short views. And its added advantage lies in the fact that TikTok provides us the edge to create vertical video content instead of the horizontal creative as offered by YouTube. Why is this a merit? Because when you are on your phone and if you are watching a vertical creative, you do not have to flip sideways to watch it full-screen, unlike horizontal videos. Also, vertical videos are more eye-catchy and attract a large number of video content creators and social media influencers these days.
On TikTok, any young video content creator can create a video without any hassle or hustle. Needless to say, in a few days, it will penetrate across all age groups and become one of the largest and strongest video content platforms with optimum social engagement and a large crowd of social influencers flocking on it.
Tiktok comes with some of the coolest possible features that one may or may not get on Snapchat or Instagram. Here, the user has to just scroll up and down for navigating through videos. From filters to the ability to search for sounds to get maximum likes to being able to engage with other users with the help of 'response' videos to being able to even duplicate videos and add themselves alongside, TikTok is simply the wow factor for all video lovers and video content creators. The other novel thing that TikTok brings in is the most interesting use of hashtags that actually exist in real on this app.
By Kapil Jain, Founder and CEO of Graphitto Labs Pvt Ltd, a Mumbai-based, full-service digital and content marketing company...