Mercedes Retains Top Spot in Sales in Luxury Car Market, Bullish for FY27
The Pune-based automaker is also bullish on steady growth in the Indian market eyeing another record FY27.
Pune:Mercedes-Benz, the German luxury car maker, continued to retain pole position in luxury car market, selling its best annual sales of 19,363 units in FY26, a 3 per cent year-on-year growth, followed by compatriot archrival BMW at 17,301 units and Jaguar Land Rover 5,698 units.
The Pune-based automaker is also bullish on steady growth in the Indian market eyeing another record FY27.
“We have achieved the best ever fiscal sales of 19,363 new cars in FY26, backed by a 16 per cent rise in top-end luxury car segment, priced above Rs 1.4 crore at showrooms,” Santosh Iye, MD and CEO at Mercedes-Benz India told Financial Chronicle.
India’s GDP is growing 6-7 per cent, and the list of successful entrepreneurs desiring not just a Mercedes car but top end cars is growing, he noted.
“Even the first-time buyers are eyeing C-Class, GLC and top end cars which on road costs Rs 1.6 crore,” Iyer pointed out, adding that the brand, with its sharp focus on superior products and customer aspirations, was growing in “value rather than volume”.
He said Mercedes is on a steady growth path on the back of strong demand for top-end luxury portfolio and a sustained demand for the core segment.
“One of the key factors is our top-end vehicle sales that continue to grow. The penetration of top end vehicles is now 27 per cent of the total portfolio he said,” Iyer noted. The segment includes flagship models like the S-Class, Mercedes-Maybach range and AMG performance models.
Even in Jan-March26 quarter, Mercedes clocked a growth of 25 per cent in the top end vehicle portfolio, he said.
In Q1 2026, Mercedes’ sales rose 7 per cent year-on-year to 5,131 units, indicating sustained demand despite a mixed consumption environment.
On outlook for FY27, Iyer said the company was maintaining the projection of a single digit growth made at the start of the year.
