Pokémon GO has spread all over the world. It doesn't matter if you haven't played it yet, you must have read about it, seen people playing it or discussing it on social media. The most downloaded mobile app, which has crossed three crore downloads, certainly had to be noticed by an automaker.
The first to jump the bandwagon, German automaker Mercedes-Benz has recently employed the app to promote the sales of its cars. The ‘lure modules’ that attracts these pocket monsters in the game will in turn be used by Merc to attract players to its showrooms and local events.
If you are a virtual Pokémon master you would know about this feature of the game. For the rest of you, ‘lure models’ allow players, without physically moving too much, to attract and catch Pokémon that are otherwise hidden; but only for a set period of 30 minutes (unless you know those hacks).
This half an hour might period, which might seem rather lengthy to some, is what the three-pointed star brand wants to ensure players spend inside the dealerships. Mercedes has even distributed a detailed manual to its dealers in order to get them acquainted with the new sales campaign.
Furthermore, the German automaker’s dealers can also register their own PokeStops on the Pokémon GO website. Local communications channels and social media promotion are also being employed by Merc to expand the reach of this interesting campaign.
This isn’t the company’s first tie-up with a video game though. A previous association with the game Mario Kart 8 saw players drive the GLE luxury SUV within the game.
Source: CarDekho.com
