Pune: Morris Garages, the iconic British car brand owned by China's biggest automaker SAIC since 2008, has signed up revered British actor Benedict Cumberbatch as its brand ambassador for India operations.
MG Motor is expected to launch its first car, a sports utility vehicle named Hector in 2019.
MG Motor along with South Korean manufacturer Kia Motor Co. are the two new entrants in India's growing automobile market, the world's fourth largest.
Cumberbatch, as one of the most recognised and beloved cultural icons from the UK, has a lot in common with Morris Garages, Rajeev Chaba, President and Managing Director at MG Motor India, said.
"I have grown up seeing and reading about MGB's and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future," Cumberbatch said.
The popular actor follows a strong resonance among pop culture and youth, the company said.
