The newly introduced Vitara Brezza from Maruti has been grabbing the headlines since its launch. Calling the car popular would be an understatement. The Vitara Brezza has turned out to be a huge success for the largest Indian carmaker. Being launched at an attractive price of Rs 6.99 lakh, in just four months after its launch, the compact SUV has crossed over one lakh bookings. It's overwhelming success reciprocates Maruti's great understanding of the Indian market as the Vitara Brezza has been able to fulfill all the needs of an average Indian buyer.
The car comes with just one engine option – the 1.3-litre DDiS200. This engine is not outright powerful, but is refined and has a class-leading fuel economy of 24.3kmpl (which has turned out to be more important than power in the Indian context). Also, the car has ample space to seat five adults, with enough room in the boot to carry luggage on a weekend trip. Another important aspect that pleases the Indian buyer is the feature list. Maruti has equipped the car with Suzuki’s SmartPlay touchscreen infotainment system, different-coloured illuminated dials and an automatic climate control. In the looks department, this car really stands out with its contrasting roof, body graphics, and front and rear ‘Bull Horn’ LED light guides.
If we follow the Brezza right from the day it was launched, we see that the SUV managed to grab 40,000 bookings within a few days of its launch. Also, it removed the Hyundai Creta – which was otherwise enjoying its unrivalled position in the market – from the top-selling SUV spot. Since then, Hyundai has again managed to overtake the Brezza, but the MUV/SUV space has witnessed the arrival of a new leader: the Toyota Innova Crysta. We expect this success story to continue in the future with the expected introduction of an automatic variant.
Source: CarDekho.com
