Cars in demand: Vitara Brezza, Tata Nexon top segment demand in March
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Maruti Suzuki Vitara Brezza dominates segment with over 14,000 units sold.
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Nexon stays steady in second with a sales figure of over 5,600 units.
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Mahindra XUV300 stays third most popular in March 2019 with over 4,700 units sold.
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Ford EcoSport was the biggest gainer, over 34 per cent month-on-month growth.
March 2019 seems to have been a positive one for most car segments, including sub-4 metre SUVs. Maruti’s Brezza continued to dominate with over 47 per cent of the current segment share while new Mahindra XUV300 continued to be more popular than the Ford EcoSport. Here’s what the numbers say:
| March 2019 | February 2019 | MoM Growth | Segment share current(%) | Segment share (% last year) | YoY mkt share (%) | Average sales (6 months) | |
| Maruti Vitara Brezza | 14181 | 11613 | 22.11 | 47.32 | 50.03 | -2.71 | 13141 |
| Tata Nexon | 5616 | 5263 | 6.7 | 18.74 | 16.76 | 1.98 | 4867 |
| Mahindra XUV300 | 4742 | 4484 | 5.75 | 15.82 | 0 | 15.82 | 1538 |
| Ford EcoSport | 4241 | 3156 | 34.37 | 14.15 | 20.33 | -6.18 | 3477 |
| Mahindra TUV300 | 1187 | 1057 | 12.29 | 3.96 | 12.85 | -8.89 | 1321 |
| Total | 29967 | 25573 | 17.18 | 99.99 |
Takeaways
Brezza in a different league: The Maruti Suzuki Vitara Brezza bounced back to take a commanding lead in the segment with a 22 per cent month-on-month growth. Over 14,000 units of the Brezza sub-4m SUV were shipped during March 2019, which is nearly three times more than the runner-up rival.
Nexon holds strong in second: Tata’s offering in this segment climbed the ranks and continued to be the second most popular car in this segment in March 2019. More than 5,600 units of the Nexon were shipped in this period, which translates to a month-on-month growth of more than 6 per cent.
XUV300 on the rise: As the most recent entry, the XUV300 maintained its popularity in March 2019 with over 4,700 units shipped. The 5.75 per cent month-on-month growth kept it in the third spot and ahead of its Ford rival.
Ecosport on the rebound: Ford’s sub-compact SUV was the biggest gainer in March 2019, registering a month-on-month growth of over 34 per cent. More than 4,200 units were shipped, which makes it slightly behind the XUV300 in terms of popularity.
TUV300 still has its fans: Mahindra’s first-ever model in this segment continued to find takers with just under 1,200 units shipped in March 2019. However, the only body-on-frame SUV is the least popular model as compared to its monocoque rivals despite a 12 per cent month-on-month growth.
Future segment growth expected: While the sub-4 metre SUV segment did see a month-on-month growth of 17 per cent in March 2019, expect it to grow even more after the launch of the Hyundai Venue in May 2019.
Disclaimer: This article has not been edited by Deccan Chronicle and is taken from a syndicated feed. Photos: CarDekho.
