Hero Motors, will now make gears for Ducati's premium motorcycles. The transmission division of Hero has bagged this key business from the Italian bike manufacturer, courtesy its expertise in manufacturing and quality control. Getting into a partnership with a brand like Ducati has fostered Hero's image as a domain specialist and has helped the company move a step further to make a bold statement in the component manufacturing industry.
Commenting on this achievement, Pankaj Munjal, CMD, Hero Group said, “This definitely is a big leap for us and we are quite excited about this new development. With this win, we are not only forging a strong relationship with a global two-wheeler leader but also reaffirming Hero’s proficiency and expertise in specialised manufacturing. We look forward to a long-term association with our patrons.”
Besides the company's expertise and quality in the field, the fact proves that not only the Indian customers but the global manufacturers also have trust in Hero's products. Apart from Ducati, many other premium brands like BMW and Harley Davidson are also iconic customers of Hero Group’s transmission division. And almost 80 per cent of the group’s business is with global market leaders in the bike business.
Hero Motors is also working to establish its footprint in Europe and has an office in Vienna, Austria, which has been operational for over a year now. The company is now trying to make a strategic move to establish a joint venture with a European technocrat to have designing, development, prototyping and testing back up and finally mass manufacturing is done in India. This will help the company give the best of its technology products and services to its existing and proposed customers at a competitive price.
Source: BikeDekho.com
