Pune: Mercedes-Benz, India’s biggest German luxury car maker, on Wednesday said its sales volume grew by 11 per cent year-on-year at 12,768 units in the first nine months (January-September) of this calendar year.
The Pune-based automaker said sales momentum continued to witness all-round demand for its vehicles, despite facing supply challenges in Q3.
The sustained demand for both new and existing products across entry and core segment was key in driving sales momentum in January-September 2023.
The demand for high-end Mercedes-Benz cars such as GLS, S-Class, S-Class Maybach, GLS Maybach, AMGs, and EQS models belonging to the top end vehicle or TEV segment continued to remain strong growing by up to 22 per cent, contributing approximately 25 per cent of Mercedes’ sales volume in the first nine months of the year, the company said in a statement.
“The TEV segment continues to grow in customer preference with up to 22% YTD growth, comprising 1 out of every 4 Mercedes sold in India,” said Santosh Iyer, MD & CEO, Mercedes-Benz India.
Mercedes-Benz’s BEV portfolio comprising the EQB, EQE 500 SUV and the updated EQS 580 luxury sedan, continued their customer preference.
The long wheel base or LWB E-Class remained the highest-selling model.
The company witnessed high demand for the newly launched GLC SUV, despite global supply constraints for the model.
The new A-Class and the C-Class continue their strong market demand, the company said without disclosing numbers.
Mercedes is also supporting loyal customers who are keen to flip the switch from their ICE vehicles to BEV, offering them Sustainability Loyalty Bonus for their transition into an EV.
In addition, Mercedes will support 50 per cent of the road tax for any of its electric cars such as the EQB, EQS and EQE SUV sold in October.
The 50 per cent support on the road tax is for those states where road tax is applicable at the time of registration of electric vehicles.
