New Delhi: In a big boost to the Narendra Modi government’s “Make-in-India” campaign, Suzuki Motor Corporation, the parent company of Maruti Suzuki India, on Wednesday launched ‘Made in India’ premium hatchback Baleno in Japan.
It is for the first time that Maruti Suzuki India made model is being exported to Japan where its parent Suzuki Motor Corporation is based. Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on October 26, 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Baleno will be exported to more than 100 countries.
“A landmark moment like this is a true testimony to the success of Indian government’s “Make in India” campaign. Launch of ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well,” said Maruti Suzuki India, MD and CEO Kenichi Ayukawa.
Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in domestic market. “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success,” said Sujan Chinoy, Ambassador of India to Japan.
