Thanks to its premium features and a reasonable price tag, the Mahindra Mojo has been selling in decent numbers. Also, lots of enthusiasts are participating in the company's ride initiative, "Mojo Trails". To further strengthen its brand value, Mahindra will now sell the Mojo through exclusive stores. It will set up dedicated stores across the country where the Mojo and its related accessories, riding gear, apparel and merchandise will be available. Apart from the products, the exclusive stores will also help buyers understand the bike better.
Looking at the strong demand of the Mahindra Mojo in Bangalore, the company has decided to inaugurate the first exclusive Mojo store in the Silicon Valley of India. The number of exclusive stores will be increased gradually according to the demand of the motorcycle in various cities, and major metro cities like Mumbai and Delhi are expected to be next.
Apart from being a sales platform, these exclusive Mojo stores will provide a place for enthusiasts to gather and celebrate the spirit of motorcycling. These outlets will also incorporate a café where riders can spend a good time and rejoice in the biking brotherhood with the other riders. Moreover, here you will get detailed information on the Mojo Trail and can register to participate in the upcoming trails as well.
The 300cc, single-cylinder, liquid-cooled Mojo is promoted by the company as a touring motorcycle. The company provides plush features with the bike, such as beefy USD front forks, adjustable rear monoshock, large disc brakes, well-cushioned seat, super sticky Pirelli Diablo Rosso II tyres and much more. And all this comes with a very reasonable price tag of Rs 1.7 lakh (ex-showroom, Delhi). To get a perfect experience of the bike, the company is also providing an option to rent a Mojo for any of their Trails, so you can judge the bike better according to your needs.
Source: BikeDekho.com
