Toyota Kirloskar Motors sold 12,747 units of its cars in the country in the last month of 2016. This is the company’s highest December sales figure in the past five years and means a 29 per cent growth over the 10,442 units cars sold in December 2015. While the Japanese automaker exported 441 units of the Etios in December 2015, it exported 1,346 units in the last month of 2016.
N. Raja, director and Sr. vice president, sales and marketing, Toyota Kirloskar Motor said, “December is usually a high selling month as most manufacturers try and liquidate the year end stocks and come up with schemes offering huge discounts on products. In our case, we ensure a lean inventory at all times both on our side as well as the dealer and we have been able to maintain the same in the year end as well. This indicates the strong demand in the market for our products and especially the demand for the new Crysta and Fortuner which are new launches. Both these products have received an overwhelming response and we are very grateful to our customers for that.”
Toyota is riding high on the popularity of the second-generation models of the Innova and the Fortuner, which were launched in 2016. In December 2016, the Innova Crysta has grown over 65 per cent whereas the new Fortuner has registered over 174 per cent growth, thus massively contributing to the December sales milestone. Additionally, the Platinum Etios has also registered a growth of 7 per cent in the last quarter.
Source: CarDekho.com
