India’s largest carmaker, Maruti Suzuki India Ltd (MSIL), has the most comprehensive list of products on offer. However, because of the variety of cars, it is quite challenging to target them to specific customer segments. This is where the Nexa range of showrooms helps. Introduced in 2015, Nexa currently offers three premium cars – the Maruti Baleno, S-Cross and the Ignis.
In about 18 months’ time, MSIL has achieved a milestone of opening 200 Nexa showrooms across the country. The latest one was inaugurated in Hyderabad and the chain is now available in 121 cities nationwide. Since its inception, Maruti Suzuki has sold over 1.85 lakh vehicles from its Nexa range of showrooms and is well on its way to achieve the sales target of 20 lakh in 2020. MSIL plans to expand the number of Nexa outlets to 250 by the end of fiscal year 2016-17. By March 2017, when Nexa completes 20 months of its launch, the company expects to cross 2 lakh unit sales.
At the inauguration event in Hyderabad, R S Kalsi, executive director, marketing and sales, MSIL, said that customers have relished the redefined car-buying experience that Nexa has brought in the automotive industry. He further added that the Nexa range of dealerships has been well received and the company is determined to cater to the ever-changing customer needs, expectations and aspirations from their cars.
Source: CarDekho.com
