Why AI Knows You Better Than Your Best Friend

It may sound strange, but the apps on your phone could know more about you than your best friend. With every click, search, like, or scroll, artificial Intelligence (AI) is quietly learning your habits, preferences, and even your mood. From Netflix recommending what to watch next, to Instagram showing posts you’re most likely to enjoy, AI studies your behavior to personalize your experience. It remembers the videos you pause on, the products you add to your cart, and even the time you’re most active online. Unlike a human friend, AI doesn’t forget and it never stops learning.

Voice assistants like Siri, Alexa or Google are also part of this learning game. Over time, they adjust to your voice, your favorite commands, and how you like your day structured. They can remind you to drink water, play your favorite music in the morning, and even suggest dinner recipes based on your past choices. That’s a kind of attention even your closest friend may not offer. AI also plays a big role in what we read and see. Google search results, YouTube suggestions, and news apps are all shaped by algorithms that know what topics interest you the most.

The more you use them, the smarter they get. While a friend might know you love cricket or cooking, AI knows which team you support, which dishes you try, and when you usually look them up.Some apps can even predict your emotional state. For example, music apps like Spotify often suggest upbeat playlists when you’re low or calm ones late at night. AI doesn’t just respond to your mood ,it starts to recognize patterns in it.

All this doesn’t mean AI has feelings or human understanding but it does mean that data and pattern recognition allow it to predict your choices faster and more accurately than most people around you.Experts say this growing digital relationship can be useful but also needs to be handled with care. While AI can make life easier and more personalized, it also raises questions about privacy and how much of our personal information we’re sharing without even realizing it. If you see some suggestions like what to eat or where to go it’s not magic, It’s AI doing what it does best knowing you, possibly even better than your best friend.

The article is authored by Gayathri Nyalata as part of internship program with Deccan Chronicle.