Jony Ive Deal Removed From OpenAI Site Over Trademark Suit

Public-facing materials were pulled due to a trademark dispute, according to spokespeople for Ive and OpenAI

By :  Bloomberg
Update: 2025-06-23 06:22 GMT
Jony Ive. (Photo: Bloomberg)
Marketing materials and video related to a blockbuster partnership between former Apple designer Jony Ive and OpenAI were removed from the web due to a trademark dispute.
Social media users noticed Sunday that a video and website hosted by OpenAI that announced the artificial intelligence company’s $6.5 billion acquisition of Ive’s secretive AI hardware startup IO Products were no longer online, prompting speculation about a hiccup in the agreement.
Public-facing materials were pulled due to a trademark dispute, according to spokespeople for Ive and OpenAI. Bloomberg reported last week that a judge was considering barring OpenAI from using the IO name due to a lawsuit recently filed by the similarly named IYO Inc., which is also building AI devices.
“This is an utterly baseless complaint and we’ll fight it vigorously,” a spokesperson for Ive said on Sunday.
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