Spotify to pause political ads on its platform

Spotify has announced that it will pause political advertising in early 2020

Update: 2019-12-29 09:30 GMT
New York -Presbyterian Hospital, has done all a favour and created what it calls a Songs to do CPR to' playlist on Spotify. (Photo: ANI)

Spotify has announced that it will pause political advertising in early 2020 in its ad-supported tier, and original and exclusive podcasts.

The move is attributed to the lack of necessary level of robustness in the company's processes, systems, and tools to responsibly validate and review such content, Spotify told Ad Age in a statement.

Spotify promises to reassess its decision over time. At the moment, it will only pause political ads in the US as it doesn't run such ads in other countries.

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