Facebook to stop showing weapon accessories ads to under-18 users

The move comes in light of mass shootings in the past where social media is held accountable for not doing enough to curb gun violence.

Update: 2018-06-16 10:23 GMT
The logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. (AP Photo/Richard Drew, File).

Facebook is updating its ad policies as part of which, it will stop showing ads for weapons accessories to its users who are under 18 years of age.

These ads will include selling things such as holsters, belt accessories, mounted flashlights. The new policy will go into effect from June 21, Cnet reported. Facebook's change to its policy comes in light of mass shootings in the past where social media is also held accountable for not doing enough to curb gun violence.

Besides, Facebook recently introduced a feature that would allow users to review businesses that advertise on the social network and possibly ban those that receive the most negative feedback.

The move is aimed at cracking down on businesses whose ads mislead users into buying low-quality goods or services or firms that fail to deliver products in their stated shipping time.

Facebook users can leave feedback for their viewed ads under the "Ads Activity" tab, the company said in a blog post. Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the number of ads that particular business can run.

“We believe this tool will give people more confidence in the businesses they interact with and help hold businesses more accountable for customer experiences they provide,” Facebook said.

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