Twitter plans to open Moments' for all
Twitter to join Snapchat and Instagram at providing the Stories' feature to users.
This year didn’t particularly begin well for Twitter. According to the company’s early financial disclosure statement, Twitter experienced a share drop of over 27 per cent in the first three months of 2016, alone. Adding to this is the already existing competition that Twitter faces at the hands of other social networking platforms such as Facebook and Instagram among others. It surely has become a tough row to hoe for Twitter to stay in the league.
However, consistent attempts are still being carried out by Twitter despite what may seem like a hopeless situation. Twitter comprises of a varied number of features - out of which, some are available to a select few and others, to all. One such exclusive feature on Twitter that was previously only available to major influencers and brands is the ‘Moments’ platform.
In an aim to get more users to promote their self-created daily activities on Twitter, ‘Moments’ is now available to all. Creators will receive a tab on their Twitter profile that lists the ‘Moments’ they have created and posted. The ‘best’ moments will appear in the ‘Moments’ tabs under its various categories.
As was posted by Twitter on their blog.
“To date, Moments have been created by our curation team and a select group of publishing partners but it’s always been our goal to open up this creative canvas to more people. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone. By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories.”
A speculation on whether Twitter will rule out the idea of revenue sharing for future opportunities on this specific platform still remains unanswered.
“Moments allow us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events,” said Chief Creative Officer, VaynerMedia, Steve Babcock.
Will ‘Moments’ be able to revive Twitter’s original popularity among users? Some may agree, while others may disagree. The new move certainly will open up greater opportunities for Twitter to boost their revenue growth. However, chances are the new platform may get buried amidst the other primary, more-identifiable features of Twitter such as its home feed, messages and notifications tabs.
Check the Moments tab and follow @TwitterMoments to stay up-to-date on some of the most powerful stories on Twitter.