WebEngage partners with Infobip to provide WhatsApp as an engagement channel

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The launch of WhatsApp reinforces WebEngage’s omnichannel capabilities with a total of 8 communication channels on offer.

It will help improve customer experience through the whole customer journey which not only results in increased customer satisfaction but also improved lifetime value. (Photo: Pixabay)

WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses.

With over 1.6 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide, as per Statista. Businesses can now interact with consumers where they are most actively talking to their family and friends. They can send instant and personalized, multimedia messages about order confirmation, shipping status, customer feedback, recommendations and a lot more on WhatsApp.

“WhatsApp was always a part of our product roadmap. With the increasing consumption of WhatsApp, we decided to partner with the best in the game - Infobip. With our recent releases of WhatsApp as well as Facebook, we aim to assist our clients in delivering communication to their users via multiple channels across the user lifecycle,” said Avlesh Singh, Co-founder & CEO, WebEngage.

Infobip is trusted globally for enabling great customer experiences, helping retailers and brands increase customer engagement and satisfaction with contextual communication campaigns. The partnership between Infobip and WebEngage creates an exceptional opportunity for consumer businesses to make the most of this unique channel of engagement.

WebEngage powers user engagement for over 300 big and small enterprise brands across various parts of the globe including marquee names like Flipkart, Goibibo, Souq, MyGlamm, Toppr, Bajaj Finserv, and Junglee Games among others. The addition of WhatsApp expands the user reachability along with the existing channels in WebEngage viz. email, mobile and web push notifications, in-app messages, SMS, web overlays, and Facebook.

“At K7 Computing, we had a hard time figuring out ways to retain users and get them to renew the product subscription. WebEngage’s cross-channel engagement has helped us a lot in terms of engaging and retaining our customers effortlessly. Now we're keen on exploring WhatsApp for communicating with our users. Using it as an engagement channel is a sign of exciting times to come!” said Karthickeyan, Head of Digital Marketing, K7 Computing.

Harsha Solanki, Managing Director for Infobip, India says: ‘In today’s connected era, convenience is the new currency so being able to communicate with your customers over their preferred channel such as Whatsapp, is paramount. At the heart of our vision for 2020 and beyond lies the customer and ensuring they have the very best experiences especially when communicating with brands and retailers. We’re delighted to partner with WebEngage in providing this capability to businesses across India.

Infobip’s solutions help improve customer experience through the whole customer journey which not only results in increased customer satisfaction but also improved lifetime value. This is a true win-win situation.’

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