Apple's AI Siri Will Be Held Back By Aging Devices, Says Morgan Stanley

More than 850 million iPhones are incapable of running basic Apple Intelligence queries, and ⁠more than 1.3 billion iPhones cannot use advanced Siri features

By :  Reuters
Update: 2026-06-09 12:48 GMT
Attendees watch a screen during the Worldwide Developers Conference (WWDC) at Apple Park in Cupertino, California, on June 8, 2026. (Photo by AFP)

Apple's newly introduced AI Siri will have limited use across much of the company's install base because older iPhones lack the ‌capabilities to run advanced AI features, Morgan Stanley said in a research note on Tuesday.

More than 850 million iPhones are incapable of running basic Apple Intelligence queries, and ⁠more than 1.3 billion iPhones cannot use advanced Siri features, the brokerage said.
The long-delayed Siri overhaul was the centrepiece of Apple's annual Worldwide Developers Conference on Monday, with the world's most valuable smartphone maker betting on the feature to keep pace with rivals including OpenAI's ChatGPT, ‌Google's ⁠Gemini and Anthropic's Claude.
Selling hardware on the strength of software is challenging, Morgan Stanley cautioned, even as AI accessibility ranks among the leading drivers of smartphone ⁠upgrades.
The bottleneck for the upgraded Siri and AI tools comes down to chip architecture and memory. Users ⁠need 12 GB of unified memory to run the most advanced Siri features, owing ⁠to the volume of on-device processing that Apple Intelligence requires, the brokerage said.
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