Ranveer’s Brand Value Hits Rs 20 Cr
The success of Dhurandhar seems to have sent the actor’s brand value soaring, with advertisers willing to pay a premium to have him front their campaigns
Ranveer Singh’s market value seems to have entered a new league. According to industry sources, the actor recently earned Rs 20 crore for a commercial promoting a premium Irish whiskey brand. Interestingly, the advertisement itself reportedly cost around Rs 10-12 crore to produce, meaning the star’s fee was nearly double the production budget.
A leading ad filmmaker confirms that Ranveer’s endorsement rates have seen a sharp jump following the success of Dhurandhar. “Before Dhurandhar, Ranveer typically charged between Rs 4 crore and Rs 7 crore per campaign. Today, those figures have more than doubled,” says the filmmaker.
Ranveer has long been among the industry’s most sought-after brand ambassadors. He was also part of the much-talked-about Rs 150-crore Ching’s Desi Chinese advertising campaign directed by Atlee, for which his remuneration was estimated at around Rs 40 crore. Industry insiders say even that deal is now being renegotiated in light of his soaring co